He graduated from Denizli Anatolian High School before continuing his education at Boğaziçi University, where he earned his degree in International Trade in 2008 as well as did an exhange program in USA Binghamton University where he also joined NABISCO/Kraft Company as intern program gaining multinational perspective at the start of his career.
He began his both internship and professional career in sales at Reckitt Benckiser, gaining experience across various functions including local trade, key accounts, and trade marketing. He later joined FHP Vileda as Trade Marketing Manager, where he led several strategic initiatives, including the establishment of an e-commerce distributor model, the development of a field sales tracking system, and sales channel development projects. He subsequently took on the role of Key Account Manager, overseeing major accounts including Metro, Real, Carrefour, as well as the e-commerce distributor business.
In January 2015, he joined L’Oréal Türkiye as Business Development Manager. He initially led a consultancy project designed for local perfumery chain customers and later expanded his responsibilities to include Sales Management. In this role, he reshaped the channel’s customer and team structure to better respond to evolving market dynamics and changing consumer needs.
He later took responsibility for the management of major customers across the food retail and perfumery channels, including Migros and Watsons, further strengthening his experience in strategic account management, channel development, and commercial transformation. He continued his career at L’Oréal as Perfumery Channel Sales Manager, leading the channel with a strong focus on sustainable growth, customer development, and evolving retail dynamics.
As of 2026, he embarked on his entrepreneurial journey as Co-founder of GloworKs, a company providing strategic and operational direction to beauty and personal care brands.
His passions include snowboarding, kitesurfing, and music. He is married.