He graduated from İzmir Karşıyaka High School before continuing bachelor’s degree at Celal Bayar University, Department of Economics.
He started his professional career in 2002 in the sales team at Unilever. Later, in 2003, he joined the L’Oréal Turkey Consumer Products Division. Throughout his 17-year experience at L’Oréal, he served as Regional Manager, Field Sales Manager, New Business Development Project Manager, and E-Commerce Channel & Perfumery Channel Sales Manager. During his tenure, he led several best-practice projects within the global organization, including the "E-commerce Channel Launch," "Digitalization of the Distributor Business Model and B2B kick off" and the "Beauty Retalier Academy."…
As of January 2021, he served as Channel Sales Director responsible for B2B channels at Flormar, following its strategic partnership with Groupe Rocher. During this period, he led key project such as organizational transformation, refreshing go-to-market models, digitalization, and the best shopping experience module, pioneering the transfer and adaptation of these best practices to other group companies and countries within Groupe Rocher.
In 2024, he returned to L’Oréal Turkey as the Omni Channel Sales Director for the L’Oréal Professional Products Division, leading the design of go-to-market models and reorganization processes for the Kérastase and L’Oréal Professionnel brands.
As of 2026, he stepped into his entrepreneurial journey and continues his career path as the Co Founder of GloworKs, which provides strategic and operational direction to beauty and personal care brands.
Exploring new places and diving are among his greatest passions.
He is married and the father of two children.