She holds a Bachelor’s degree in Faculty of Communication at Marmara University and a Master’s degree in Integrated Marketing Communications from Galatasaray University. Alongside her professional career, she lectures on Integrated Marketing Communications at Bahçeşehir University.
She began her professional career at TRT Istanbul Television, gaining valuable experience in the media industry. She later transitioned into public relations and worked as a media consultant, further developing her expertise in communication and information management across various industries. In 2006, she joined the Marketing Department of Stepping Stones Museum for Children in Connecticut, USA, gaining international marketing experience. This opportunity provided her with valuable insights into consumer behavior across different cultures and the development of global marketing strategies.
Following her experience in the United States, she joined Efe Rakı as Brand Manager, responsible for premium brands. As part of the team, she played a key role in reshaping the marketing strategy of rakı, a traditional Turkish spirit, and strengthening the brand’s competitive position. Projects she led, including the Aydın Boysan brand ambassador partnership and the ŞerEFE book, as well as pioneering digital initiatives, were recognized with numerous industry awards, including multiple Kristal Elma awards.
She subsequently joined the team at Sephora, the globally renowned beauty retailer, where she was part of the core team that successfully doubled the brand’s awareness and sales network in a short period. She managed brand positioning and 360-degree communication strategies, gaining extensive experience in the luxury beauty sector.
Seeking to enrich her luxury beauty expertise with insights from the mass-market beauty segment, she joined Flormar. With operations in Türkiye and more than 70 countries worldwide, Flormar provided her with the opportunity to take an active role in the brand’s rebranding, end-to-end traditional and digital communications, and creative strategy. She played an instrumental role in the brand’s journey to becoming a market leader in Türkiye against global competitors.
After more than seven years at Flormar and 20 years of experience in the corporate world, she embarked on her second career as an entrepreneur. She currently continues her professional journey as a Co-Founder of GloworKs, an operator-led platform providing strategic and operational leadership to help beauty and personal care brands scale their businesses.
Her passions include sumi-e art, ski and books&podasts. She is married with a daughter.